Posted in News on 02 Mar 2018

Technology continues to fundamentally change the way we live and interact with each other. From a commercial perspective, often new technology may not appear to have an immediate application, but as technology evolves it can have the power to ‘disrupt’ entire industries.

In this article, Ben Perfitt, Alesco’s Hotels & Hospitality leader, discusses the significant opportunities and risks presented to hotel owners and operators as technology becomes an increasing part of the hospitality industry.

The article explores:

  • How hotels can stand out from the crowd with the use of technology, from the use of apps and artificial intelligence to virtual reality.
  • How industry disruptor Airbnb has broken away from the traditional hotel model.
  • How hotels chains can put technology to use strategically.

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