In this article, Ben Perfitt, Alesco’s Hotels & Hospitality leader, discusses the significant opportunities presented by the franchise model for the hotel industry - and solutions to some of the risk challenges that can arise as a result of the strategic utilisation of this model for growth.

Building on our experience having worked alongside some of the biggest hotel chains through their franchising journey, Ben explores:  

  • The beginnings of the franchise model
  • The evolution of the franchise model for hotels
  • Challenges of the franchise model
  • The changing risk landscape for hotel franchisees
  • Solutions to manage hotel franchisee risks

For more information, download the article below or visit our online portal:

Posted in Publications on 02/03/2018